An AI advisor argues that optimizing existing workflows with AI (workflow audits) primarily yields incremental speed gains, while starting from business goals, connecting live data, and conducting AI-driven interviews can unlock new products or entirely transformed processes.
Introduces an alternative AI adoption framework (Goals + Context Connectors + Interview) designed to prevent teams from automating obsolete processes and instead identify opportunities for new products or completely reimagined workflows.
Teams considering how to apply AI in business processes can avoid spending effort accelerating outdated workflows that may no longer be necessary. Instead of using AI to simply generate a report faster, this approach encourages asking 'why do we do this?' to potentially create new business lines, interactive tools, or real-time systems. The practical result is that resources are directed toward transformation rather than mere acceleration. It remains to be seen whether this goal-first method is consistently faster to implement or if it risks analysis paralysis compared to the immediate wins of a standard workflow audit.